ABOUT US
GOAT FACTORY GROUP
GOAT Factory Group is more than a company — it is a unified ecosystem for health, performance, and personal development. Our vision is simple yet powerful: to make the world a little healthier — one individual, one team, and one organization at a time.
We believe real change happens when body, mind, and habits are integrated into a sustainable lifestyle. That is why we have built an ecosystem of products and services that enable people to grow — no matter where they are on their journey.
Our Ecosystem
GOATNESS App – Your Personal Guide
GOATNESS App is our consumer product and an all-in-one platform for training, nutrition, habits, and reflection. From structured training programs and educational content to habit tracking and progress monitoring, the app becomes a tool for long-term health and personal growth. It is designed to be easy to use, yet powerful enough to create real change over time.
GOATNESS Software – Creating Value for Others
GOATNESS Software is our SaaS platform for coaches, companies, clubs, and organizations. Here, our partners can shape their own content, create custom programs, and use the platform’s tools to coach, engage, and follow up with their users — whether clients, employees, or members. The platform enables the scaling of knowledge, structure, and quality in health and performance initiatives.
GOAT Sports Clinic – Personal Physical Development
GOAT Sports Clinic is our physical operation focused on screenings, personal coaching, group training, rehabilitation and prehabilitation, as well as performance coaching. We work with everyone from recreational athletes to elite performers, helping individuals build a strong, sustainable, and functional body — for both everyday life and performance.
GOAT Charity – Health with Heart
GOAT Charity is our heart-driven initiative and a natural part of our mission. Through various initiatives and partnerships, we work to help people achieve better health and improved quality of life. Our goal is to contribute where we can make a real difference, with health as our primary tool.
Our Why
We are not just a platform — we are building a movement for sustainable health and human development.
We aim to:
- Inspire people to take ownership of their own health
- Combine training, knowledge, and reflection into a cohesive holistic solution
- Provide individuals and organizations with tools for long-term change
- Create sustainable habits that last over time
- Make professional training and health accessible to everyone, regardless of background or financial situation — including through pricing in many markets ranging between approximately 1 and 7 euros per month
We believe that everyone can grow, perform, and feel better — and that the right structure, the right tools, and the right support can make that journey both clearer and more accessible.
Contact Us
If you have any questions or general inquiries please contact us.